principals in DAY INTERNATIONAL, INC., concentrate on selling their new technology and the manufacturing specifics that will bring it to market, and keep themselves in the background. Either approach can be effective, although in the case of DAY INTERNATIONAL, INC., I wouldnt mind knowing a little bit more about why the founders think they will be good business-people.     Cash flow and capital spending plan. This plan does not include a cash flow forecast or a capital spending plan. I think any plan needs these two items. DAY INTERNATIONAL, INC.     Telephone (408) 555-1212 A. Introduction     After several years of development work, DAY INTERNATIONAL, INC. is ready to market two unique electronic devices, both of which use the same patented new technology. This technology utilizes computerized optic displays to create a programmable message. In commercial application, this is valuable in creating commercial signs and displays which use a scrolling technique to attract and inform customers. As a recreational product, computerized optical displays using this technology can be made to respond directly to music and voice patterns. In other words, full color visual displays result from sound. This product application is particularly attractive to young people.     Extensive market research suggests a large market for both the commercial (Kinet-O-Scroll) and the recreational (Kinet-O-Scope) applications of this product. The commercial programmable sign market already exceeds one million dollars in the United States and is sure to grow quickly. Many units are purchased by retailers for what amounts to instant in-store advertising. In this application, the retailer can program a sign with information on that days specials, and presto, he has created his own attractive electronic display. The product, which is described more fully in the accompanying Product Description (Section E, below), has several features not now commercially available, including a wide choice of type styles. It will also have a substantial price advantage over other products now on the market. The consumer recreational market for this product is not fully tested, but there are a number of exciting potential uses (see Section E, Product Description).     DAY INTERNATIONAL, INC. is incorporated under the laws of the state of California and is ready to begin operations. The founders have spent several years of hard work preparing for this time and have made substantial personal investments. They are eager to proceed. However, because their personal financial resources are not adequate to manufacture and distribute sufficient units, they are prepared to offer a one-third share of the corporation for an equity investment of $75,000. The enclosed financial projections demonstrate that if projections are met, there will be a very profitable return for the investor. B. Company Description     DAY INTERNATIONAL, INC. was incorporated in California on June 1, 19 as an outgrowth of Day Kinetics, a partnership formed in November of 19 . The corporation was organized to manufacture and sell several electronic display items for commercial and recreational purposes. The technology on which these products is based is covered by U.S. Patent (Smith #5676890123), for which an exclusive license has been obtained by the corporation. DAY INTERNATIONALs offices are at 123 Smith Place, San Jose, CA, and the telephone number is (408) 555-1212. All stock is held by Frederick R. Jones and Phillip Court who, along with several family members, occupy seats on the Board of Directors.     Two seats on the Board of Directors are still to be filled. A minority shareholder, or shareholders who invest $75,000, will be permitted to seat two directors by majority vote. The majority