Women in Business     These books are specifically geared to women who are starting or running their own businesses:     Invest in Yourself, by Peg Moran (Doubleday, 1992). An attractive workbook that helps you take stock of your interests, talents and resources. It gives practical information about starting a business and provides dozens of exercises to help you plan the entire scope of the project. I recommend it highly.     The Business of Bliss, by Janet Allon (Hearst Books, 1999). Tells women how to make a profit by finding what they love.     Dollar Bill Knows No Sex, by Wendy Rue, et al. (McGraw-Hill, 1997). Gives a fascinating personal history of how a woman succeded in creating a prosperous business.     The next two books are recommended by the author of the above book, Peg Moran:     A Womans Guide to Starting a Business, by Claudia Jessup and Jeanie Chips (H. Holt & Co., 1991). A thorough discussion of how to start a business from a womans perspective.     Prospering Woman: A Complete Guide to Achieving the Full Abundant Life, by Ruth Ross (New World Library, 1995). Also helps women overcome negative feelings about money and material success.     9. General Business     Here are some good general business books:     The Entrepreneur and Small Business Problem Solver, by William A. Cohen (Wiley, 1990). You need this book unless you never have any business problems. It tells you how to do almost anything you want, from hiring a sales rep to negotiating a lease. Expensive, but highly recommended.       Corporate Life Cycles, by Ichak Adizes (Prentice Hall, 1990). Businesses have stages of growth and decline, which are described here. By reading this book, you can recognize which stage your and decline, which are described here. By reading this book, you can recognize which stage your business is in and perhaps avoid making some mistakes.     Successful Small Business Management: Its Your Business, Mind It!, by David Seigel and Harold Goldman (Fairchild Publications, 1980, 7 East 12th Street, New York, NY 10003). It is a fact that certain personality types are more likely to succeed in a business than others. This excellent 340- page book identifies and discusses these human traits in a logical and well-organized manner. The authors emphasize that you need to offer a quality product or service to treat your customers honestly and with respect.     Industry Norms and Key Business Ratios (Dun and Bradstreet Credit Service, annual). Annual